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https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1608235493512-BFHJ3OD4BUJXCKZVS6GK/Savoury_Baking1.jpg Editorial https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1608235581793-WCP6NXLH2FJASEGBJHSD/Seasonal_Shift1.jpg Editorial https://casiebillington.com/case-studies daily 0.75 2021-02-06 https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611527145283-2UA4FEVM2QMOW0IR54L8/SDM_P9_TabbedCanvas_LoveYourComplexion.gif Case Studies FACEBOOK TABBED CANVAS Worked with the motion graphics team to animate text and on-figure photography to show the influencer’s curated beauty looks for Facebook Tabbed Canvas’. On model photography supplied by Shoppers Drug Mart. Motion Graphics, Yan Rosa. Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611529357039-DWGJRAO67SKKJPNAKSBT/TBP_Talvi_phone.jpg Case Studies IG CAROUSEL POSTS To drive awareness of The Beauty Collection program and drive in-store and online purchases, each week of the campaign, a collection of looks featuring products curated by influencers were released. Supplied on-figure photography was leveraged to create IG carousel posts. Art directed panoramic still life shots of the products that were used to achieve the look as well as custom face charts. Photography, Carmen Cheung. Face chart illustration, Amy Marenco. Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611527226957-8942YQI31T3MBY7AW8E7/P9_HypeLogo_Lipstick_ENG.gif Case Studies IG ANIMATED GIF Created to up the excitement surrounding the event. I created The Beauty Project logo makeup smears on set. Photography, Carmen Cheung. Art Direction and Motion Graphics, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611526811106-3CKA5C5371BBQKLORAON/P9_TBP_Hype.gif Case Studies - IG Post to hype event IG ANIMATED GIF Post to create hype around the event. Photography, Erik Putz. Motion Graphics, Yan Rosa. Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611527010390-CVV3DDO36HP7C7UEDHSP/P9_COLOUR+REIGNS.jpg Case Studies FACEBOOK TABBED CANVAS Product shots used to achieve influencer’s beauty look. Photography, Erik Putz. Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611526883296-CVP7B7R348283DMO1HQI/P9_GucciFragrance.jpg Case Studies IG POST Conceptualized and provided on-set art direction of shots that align to The Beauty Project campaign aesthetics while maintaining content that is visually on-brand. Photography, Carmen Cheung. Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611529465973-ES9876IZTILPIFGV4H96/P9_MassSkincare_Info.jpg Case Studies IG POST Produced a series of posts for IG to highlight SDM as a go-to retailer for skincare expertise, with notes calling out product benefits. Photography, Erik Putz. Design and Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611526988731-JNWQRCIA7ZE73JF60GBV/P9_CHIC+FEMME_V2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611536891016-Z6OJ2RLUHTZOC8AP6O94/IG_Story_2.jpg Case Studies IG STORIES Influencer collection content that was produced for IG was repurposed to create IG Stories. Photography, Carmen Cheung. Motion Graphics, Yan Rosa. Face Chart Illustration, Amy Marenco. Design and Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1612627519745-Q7RJVQX5U259E6LXJGF2/TrendReport.gif Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611541862925-PX40FURJ4LO8XYFFJ7O8/Trend+Report.jpg Case Studies Photography provided. Written by Carlene Higgins. Layout Design, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611596251302-QIQRIDXNGOWWMW8TLAXQ/mag_phone.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611544285457-JIZXB5GQLTO40IEXPAZZ/CHE06_032.jpg Case Studies Photography, Gabor Jurina. Layout and Type Design, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611545184694-DYOWLG4ZAKBMPZ54RI47/wedding_season1..jpg Case Studies Photography, Roberto Caruso. Layout Design and On-set Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611544222865-ILJ2OC2CBJQH5R1BVIPV/wedding_season.jpg Case Studies Photography, Roberto Caruso. Layout Design and On-set Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611595750502-JJUXOH0MGL9E5SVOAL3N/bras.gif Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611545762505-GUW23XJV5XF4WXPXYPAF/image-asset.jpeg Case Studies Photography, Carlyle Routh. Layout Design and On-set Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611546277281-ECCAYYLQ7ZL0U06FL331/Fresh_take_1.jpg Case Studies Photography, Carlyle Routh. Layout and Type Design and On-set Art Direction, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611544330870-GHIS8XYP38NCR2W2FENV/The+Bright+Side_1.jpg Case Studies Photography provided. Layout Design, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611545351991-511RX47J44GBPR3PS19R/CHE10_036.jpg Case Studies Photography provided. Layout Design, Casie Billington. https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611596850423-ZJL6LH7ODO5K56T8S3FY/P5_Dior.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611597793648-Y7XW16AEQFZCNPB43UJ6/P4_Essie_Easter.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611597728151-KWE8N3ITA5248ALWLVYN/P5_YSL.gif Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611596945495-DC7DMR5UKQTMKPSEN1FK/P8_NARS_LongLastingLips.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611597283919-2NGWSGXUMMDARM9RYTE1/P3_Essie_V1.gif Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611597216437-ZSNDSO8C44TDUKW6PY3S/P11_DrLancer.gif Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611597844388-HJSC0NBLO5IDKQSCGDY0/P7_Pride_Lips.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611597248801-MY3EH4JSZXPG1MC2C54W/SDM_P3_Daisy_V14.gif Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611597353715-FCNZZH6NJIW3DORBYFUY/SDM_1.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611596858272-E296IVBT8WUY3RB9AR99/P5_NARS.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611599621051-1TERM2OK3SNHPH5VNE3F/SDM_Presentation.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611605610824-ANENWIB1AZ0RFX0QMMB5/11.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611605634413-S4COVLVCZX3XI66J24ZP/22.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611605700567-1U3VJGV9R7Y236XZEEGX/44.jpg Case Studies https://images.squarespace-cdn.com/content/v1/585ad7519de4bb73f208a10d/1611605852692-H1PY9LHLGGOJTQYFBW2U/33.jpg Case Studies https://casiebillington.com/case-studies-1 daily 0.75 2021-01-25 https://casiebillington.com/about daily 0.75 2025-04-10