The Beauty Project
The Beauty Project is Shoppers Drug Mart’s beauty event of the year. This campaign featured beauty collections of new, all-time fave, and exclusive products, curated by popular beauty influencers.
I creatively implemented the visual design executions of a wide array of assets for Shopper Drug Mart’s social channels, including stills, animations and videos, to drive awareness of The Beauty Project Collection program, as well as in-store and online purchase of featured products.
IG ANIMATED GIF Post to create hype around the event.
Photography, Erik Putz. Motion Graphics, Yan Rosa. Art Direction, Casie Billington.
IG POST Conceptualized and provided on-set art direction of shots that align to The Beauty Project campaign aesthetics while maintaining content that is visually on-brand.
Photography, Carmen Cheung. Art Direction, Casie Billington.
FACEBOOK TABBED CANVAS Worked with the motion graphics team to animate text and on-figure photography to show the influencer’s curated beauty looks for Facebook Tabbed Canvas’.
On model photography supplied by Shoppers Drug Mart. Motion Graphics, Yan Rosa. Art Direction, Casie Billington.
FACEBOOK TABBED CANVAS Product shots used to achieve influencer’s beauty look.
Photography, Erik Putz. Art Direction, Casie Billington.
IG CAROUSEL POSTS To drive awareness of The Beauty Collection program and drive in-store and online purchases, each week of the campaign, a collection of looks featuring products curated by influencers were released. Supplied on-figure photography was leveraged to create IG carousel posts. Art directed panoramic still life shots of the products that were used to achieve the look as well as custom face charts.
Photography, Carmen Cheung. Face chart illustration, Amy Marenco. Art Direction, Casie Billington.
PINTEREST HOW-TO Videography, Yan Rosa. Art Direction, Casie Billington.
IG ANIMATED GIF Created to up the excitement surrounding the event. I created The Beauty Project logo makeup smears on set.
Photography, Carmen Cheung. Art Direction and Motion Graphics, Casie Billington.
IG POST Produced a series of posts for IG to highlight SDM as a go-to retailer for skincare expertise, with notes calling out product benefits.
Photography, Erik Putz. Design and Art Direction, Casie Billington.
IG STORIES Influencer collection content that was produced for IG was repurposed to create IG Stories.
Photography, Carmen Cheung. Motion Graphics, Yan Rosa. Face Chart Illustration, Amy Marenco. Design and Art Direction, Casie Billington.
IG VIDEO Collaborated with motion graphics and videography teams to direct and produce video to hype the event.
Videography and Motion Graphics, Yan Rosa. Photography, Carmen Cheung. Art Direction, Casie Billington.